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The Brand Show : About

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Recording on location
The Brand Show recording on location

More About The Brand Show

Combining curiosity and generosity

The Brand Show is a weekly podcast for retailers and retail-marketing professionals who crave ideas, insight and inspiration. Through expert interviews, advice from shopper marketing experts and road show coverage from the major retail conferences, The Brand Show helps retail listeners gain deeper engagement with their shoppers.
The Brand Show is a product of Two West, Inc.

About Two West

Retail + Communications

Two West, Inc. is a shopper marketing firm that helps retail brands connect emotionally with shoppers through insight, design and empathy. Emotion creates engagement and engagement guides the purchase. We do this by discovering hidden-shopper truths and designing retail solutions for the home, on the go and in-store.

About The Hosts


Host Ethan Whitehill

Ethan Whitehill

In his spare time, you’ll find Ethan tweeting up his latest shopper insight or retailer inspiration.



Host Lou Thurmon

Lou Thurmon

Observation is Lou’s middle name. If she’s not interviewing retailers, she’s out with shoppers discovering insights for deeper retail engagement.