About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Conscious consumerism
A natural fit: Burt’s Bees and the conscious consumer
The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute takeaway from our interviews with some of the most fascinating and successful brands.
In the hot seat this week was John Replogle, President and CEO of Burt’s Bees, a leader in natural personal care products. The company has notably grown 40% internationally within the past year and was recently named the #1 Green Brand according to ImagePower. Tune in as John discusses the Burt’s Bees brand story, The Greater Good business model, "dumpster diving" and why the conscious consumer is ultimately the ideal consumer.
Check out the 3-minute insight to hear how Burt’s Bees attributes much of its success to effectively targeting the conscious consumer.
Who is your conscious consumer? Are they the backbone of your business? Share your thoughts with our LinkedIn Group or below.