About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Customer Engagement
Saturated Market? How to Trump the Competition
How do you trump the competition in a saturated market? John Lammers, product solutions director, Advance Auto Parts, provides insight on how the 75-year-old company sustains their leadership position through relevancy for both B2C and B2B customers. Meticulously measuring customers perception of their service, enables Advance Auto Parts to uphold their brand promise, “Service is our best part.”
Listen as Lammers describes how Advance Auto Parts continually enhances customer service both in-store and online with a simple, smart, and strategic approach.
What experience do you expect when visiting an auto-parts store? Share your thoughts below or on our LinkedIn Group.