About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Brand differentiation
Designing your way through the recession
The Brand Show spoke to Jay Howard this week, CEO of I.O. Metro, a fast growing furniture retailer that prides itself on being different. The company has opened 21 stores in the U.S. within the past five years and saw an 80% sales increase in 2008 – the largest increase seen among independent furniture retailers. Learn how brand differentiation plays a role in the I.O. Metro growth strategy and why “recession” isn’t a part of this brand’s vocabulary.
Check out the 3-minute insight to hear why an economic downturn doesn’t necessarily equal stagnant growth for retailers.
Download the 3-minute insight.
Want to learn more from Jay? Download the full interview or read the transcript.
How can you differentiate your brand? What risks are you willing to take to grow? Share your thoughts with our LinkedIn Group or below.