About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Multi-channel Strategies
DSW: More than Just Shoes
Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases.
Here’s a glimpse of why DSW is a category leader:
This is a little gift from DSW to all your fans out there. Tell them to go to DSW’s Facebook page and post “I love The Brand Show and I love DSW”. They’re going to get a little surprise.
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