About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Shopper Experience
Experience, the shopper’s #1 need
Pause the game! Newsflash in the retail world: It’s not about just fulfilling shopper needs anymore, it’s all about the experience and getting to know your shopper, the consumer and the influencer. When it comes to video game retailer GamerDoc, they know all three. GamerDoc President Jim Belanger says the typical gamer is misunderstood by other retailers. Tune in to hear Jim discuss how shopping is now an entertainment experience and how retailers can take cues from their shoppers to achieve true engagement.