Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
The Urban Outfitters’ (URBN) female shopper is all grown up. Their latest retail concept, Terrain, offers a unique shopping experience for the mature female centered around lawn and garden – a different product offering compared to URBN’s other store concepts (Anthropologie, Leifsdottir, Urban Outfitters and Free People). Terrain provides a localized, sustainable and multi-sensory retail environment by leveraging the local landscape and natural resources to build a personalized experience.
Tune in to learn from John Kinsella, Managing Director, how Terrain’s “three-legged-stool” approach transforms the typical shopping experience.
Download the 3-minute insight.
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