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The Brand Show : Blog : Growing with the shopper

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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John says Terrain's sustainability efforts include making smart product choices and educating their consumers - not preaching it.
Oct 11, 2010
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podcast : Retail experience

Growing with the shopper

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3 min 41 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

The Urban Outfitters’ (URBN) female shopper is all grown up. Their latest retail concept, Terrain, offers a unique shopping experience for the mature female centered around lawn and garden – a different product offering compared to URBN’s other store concepts (Anthropologie, Leifsdottir, Urban Outfitters and Free People). Terrain provides a localized, sustainable and multi-sensory retail environment by leveraging the local landscape and natural resources to build a personalized experience.

Tune in to learn from John Kinsella, Managing Director, how Terrain’s “three-legged-stool” approach transforms the typical shopping experience.

Download the 3-minute insight.

Want to learn more from John? Download the full interview or read the transcript.

What brands provide a great retail experience?  Share your thoughts with our LinkedIn Group or below.

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