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podcast : Consumer behavior
Neuromarketing: changing the label of research
Do you remember how you felt the last time you were shopping for soup? Chances are, you don’t. That’s because 95% of consumer decision-making is made below a conscious level. Campbell’s Soup recently utilized neuromarketing to understand consumer’s emotions toward soup and soup-shopping to better connect with shoppers.
Phil McGee, Director of Insights and Category Management at Campbell’s, talks to us about translating these insights to the shelf and how this cutting-edge research method is leading to a better shopping experience with greater purchase conversions.
Download the 3-minute insight.
Want to learn more from Phil? Download the full interview or read the transcript.
Have you utilized neuromarketing or other research methods in marketing initiatives? Share your thoughts with our LinkedIn Group or below.