As the universe of creative possibility expands, so does the need for creative collaboration. In part three of our four-part series from the Promax|BDA Conference, marketing leaders from Food Network, Nailgun, Push Creative, Fox Sports, Boards magazine and TV Land discuss brand transformation with The Brand Show Host and Two West CEO Ethan Whitehill.
Listen as our guests Patalia Tate, Michael Waldron, Erik van der Wilden, Joan Baker, Robert Gottlieb, Rae Ann Fera and Kim Rosenblum weigh in on topics including: How are networks tackling upfronts? What advice can networks give creative firms that want to get noticed? How can new partnerships benefit both parties? And what are some predictions for the future of the industry?
Visit The Brand Show @ Promax|BDA to listen to these interviews and others from Promax|BDA.
Then, join the discussion with our LinkedIn group, and share your thoughts on the changing dynamics in entertainment, advertising and branding.
Patalia Tate cooks up partnerships Patalia Tate, VP of Creative Services for Food Network, offers insights from her panel, “Upfront 2.0.” She elaborates on her network’s approach to upfronts and emphasizes a preference for “organic integration between brands.”
 (8:53)
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Nailgun hits on best brand practices  Nailgun’s Michael Waldron (Creative Director) and Erik van der Wilden (Director of Animation and Editorial) speak about keeping projects current with their adaptable style. They also explore the “softer side” of their otherwise-masculine company.
(13:18)
Michael Waldron full bio
Erik van der Wilden full bio
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Unlikely partnerships spawn creativity  After co-moderating a session on creative "hot shops," Robert Gottlieb and Rae Ann Fera explore trends in on-air design, motion graphics and animation. The SVP and Creative Director for Fox Sports and FSN and the Editor of Boards magazine, respectively, also talk about the importance of working with a variety of companies to embrace new capabilities.
(7:52)
Robert Gottlieb full bio
Rae Ann Fera full bio
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The sound of success: A voiceover story Join Ethan Whitehill for his interview with SVP of Public Relations for Push Creative and voiceover artist extraordinaire, Joan Baker. She shares insight on her new book, Secrets of Voice-Over Success and her role at Push Creative.
(9:35)
Joan Baker full bio
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She says, "Give them something to talk about"  Reflecting on her previous panel, Kim Rosenblum, SVP of Creative and Marketing for TV Land, recommends a few strategies for getting the most out of Promax|BDA. She also reveals her secrets to producing new content and programming for television and the Web.
(7:47)
Kim Rosenblum full bio
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