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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Jul 22, 2009
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Part 4 of 4: “The Big Idea”

Entertainment experts talk emerging trends and audience engagement

With new technology, new media and new ideas appearing from every direction, it falls upon the experts to step back and look at the big picture. In the fourth installment of our four-part series from the Promax|BDA Conference, marketing leaders from United Senses, NBC Universal, Lee Hunt, LLC, and Facebook discuss “The Big Idea” with The Brand Show Host and Two West CEO Ethan Whitehill.

Listen as our guests Markus Schmidt, John Miller, Lee Hunt and Randi Zuckerberg chime in on topics including: network branding and national identity; emerging entertainment trends; audience attention in the DVR age; and the social responsibility of social media.

Visit The Brand Show @ Promax|BDA for these and other interviews on the current and future state of television and entertainment. Then, join our LinkedIn group and share your thoughts with our community of advertising, branding and entertainment professionals.

United Senses rebrands network, inspires national pride

Markus Schmidt, CEO and Creative Director of United Senses, Germany, reflects on his experience starting the “brand sensation in Georgian television.” Schmidt explains the project’s focus on connecting a country with its people, even in the midst of a war.

(10:13)

Markus Schmidt full bio

NBC’s Miller sees the need for big ideas

After a panel presentation about the future of entertainment, John Miller, CMO of NBC Universal Television, shares his perspective on developing industry trends. Miller discusses the need for alternative revenue streams and laments the prevalence of piracy online.

(10:34)

John Miller full bio

Lee Hunt ponders promo performance

Armed with TiVo research, Lee Hunt, president and founder of Lee Hunt, LLC, speaks to the changing, time-shifted world of television promos. Hunt also explains the difference between genre and network, and why that’s important for viewer engagement.

(12:39)

Lee Hunt full bio

Randi Zuckerberg meets face to face with Two West

Marketing Director of Facebook Randi Zuckerberg sat down with Two West CEO Ethan Whitehill to discuss the profound social influence of the world’s leading online community. Zuckerberg chats about Facebook’s growing international significance and recent collaborations with mainstream media partners.

(6:30)

Randi Zuckerberg full bio

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