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blog : Promax|BDA 2009
SPECIAL SERIES: Promax|BDA speakers join The Brand Show
Part 1 of 4: "Change and Innovation"
The recent 54th annual Promax|BDA conference in New York featured three days of dialogue, debate and discussion on some of the hottest topics in entertainment marketing. The Brand Show host and Two West CEO Ethan Whitehill spoke with international marketing and innovation experts on a wide range of issues impacting the industry.
Tune in to part one of our four-part series as Joe Earley, Tom Kelley, Richard Loomis and John Young discuss change and innovation in entertainment. Listen as the experts talk about growth in the industry as well as their strategies to address the uncertain economy.
To listen to all the interviews visit The Brand Show @ Promax|BDA.
Join the discussion with our LinkedIn group.
Fox Broadcasting looks to the future
Focusing on where Fox Broadcasting is today as well as the road ahead, EVP of Marketing and Communications Joe Earley chats with Two West CEO Ethan Whitehill. Earley hones in on the importance of marketing to the future of entertainment as broadcasting shifts toward unknown territories.
(10:38)
Joe Earley full bio
Ten Faces of Innovation: Building the IDEO culture
Tom Kelley, GM of IDEO, discusses how marketers must understand the Red Queen Effect to out-innovate the competition. He also sheds light on how companies can use roles including “anthropologist,” “experimenter” and “cross-pollinator” to reinforce learning with an organization.
(9:43)
Tom Kelley full bio
Disney delivers to hungry viewers
Richard Loomis, SVP of Marketing and Creative for Disney Channels, reflects on viewership trends as the economy changes. He also discusses Disney Channels’ constant mindfulness of industry transformation and the determination to keep things fresh.
(8:46)
Richard Loomis full bio
New opportunities in content distribution
John Young, VP of Marketing for Comcast Interactive Media, discusses the role of social media marketing and its impact on old media platforms and beyond. With an optimistic outlook, Young relates the opportunity social media marketing represents and the benefits it delivers to consumers and marketers.
(7:22)
John Young full bio