Ad revenue is continuing to increase as the Internet more and more is being used to show television programs and other multimedia messages. Companies like Google, Microsoft, AOL and Yahoo!, currently control the majority of the advertising venues. This weeks show looks into how marketers are trying to create unique messages to connect with consumers. From virtual worlds, to social networks, advertising is big money and is increasingly more prevalent. Even network television has realized that streaming its shows online are good for ratings as well as advertising dollars.

This week’s Brand Rant discusses how Italian clothing company Nolita’s… read more.