About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Brand Differentiation
podcast : Market Saturation
Why "off-center" is right on target
In a world full of imitation, sometimes it’s hard to differentiate. For the self-described off-centered Dogfish Head Brewery, being different has always come easy. This craft brewery has quickly become famous for producing extreme beers with unique ingredients. Known for the motto, “Off-centered ales for off-centered people,” Dogfish Head prides itself on quirkiness, taking risks and ignoring typical business nomenclature and categories. This off-centered attitude has helped the once “smallest brewery in America” become a top-twenty domestic craft brewer. read more.
podcast : Brand differentiation
Designing your way through the recession
The Brand Show spoke to Jay Howard this week, CEO of I.O. Metro, a fast growing furniture retailer that prides itself on being different. The company has opened 21 stores in the U.S. within the past five years and saw an 80% sales increase in 2008 – the largest increase seen among independent furniture retailers. Learn how brand differentiation plays a role in the I.O. Metro growth strategy and why… read more.