Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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Do you remember how you felt the last time you were shopping for soup? Chances are, you don’t. That’s because 95% of consumer decision-making is made below a conscious level. Campbell’s Soup recently utilized neuromarketing to understand consumer’s emotions toward soup and soup-shopping to better connect with shoppers.
Phil McGee, Director of Insights and Category Management at Campbell’s, talks to us about translating these insights to the shelf and how this cutting-edge… read more.