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Entries Tagged: Campbell's Soup

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According to Phil, neuroscience techniques can measure dilation of pupils, facial expression recognition and perspiration rate.
Oct 18, 2010
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podcast  consumer behavior  product development  research  neuro-marketing  phil mcgee  campbell's soup 

podcast : Consumer behavior

Neuromarketing: changing the label of research

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3 min 57 sec
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Do you remember how you felt the last time you were shopping for soup? Chances are, you don’t. That’s because 95% of consumer decision-making is made below a conscious level. Campbell’s Soup recently utilized neuromarketing to understand consumer’s emotions toward soup and soup-shopping to better connect with shoppers.

Phil McGee, Director of Insights and Category Management at Campbell’s, talks to us about translating these insights to the shelf and how this cutting-edge… read more.