The elections haven’t ceased. Every day is election day for companies and people are voting with their pocketbooks. Although people are finding themselves less rich, they are feeling more powerful than ever with every dollar they spend. The consumer has shifted from mindless to mindful consumption, purchasing based on thrift, faith, creativity, community and hard work. Joining us for his second appearance on The Brand Show, John Gerzema, Chief Insights Officer at Young and Rubicam, discusses his new book, Spend Shift: How the Post-Crisis… read more.