About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Consumer Insight
podcast : Consumer Insight
Make Your Insight Actionable
One thing taught by ancient proverbs and modern day business schools alike is that insight, if applied properly, brings value. Julie Dexter Berg, executive vice president and CMO at SUPERVALU, reinforces this message as she shares how carefully crafted customer-insight programs can validate your brand’s positioning.
Listen now and learn how SUPERVALU yields high results as a hyper-local retailer in a hyper-competitive environment.
What are some shopper insights that have impacted the positioning of your brand? Share your thoughts below or on our LinkedIn… read more.
podcast : Shopper Insight
Return on Insight: Wells Fargo
Human DNA is complex and diverse. So, how can retailers crack the DNA of their shoppers? Robin Beers, Ph.D and VP of customer insights for Internet services at Wells Fargo, has a pretty good idea. Tune in to learn how user-centered design and ethnography can result in deeper insights, cross-channel solutions and innovative products for your brand.
Want to learn more from Robin? Download the three-minute insight, the full interview or read… read more.