About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Culture
podcast : Conscious consumerism
A natural fit: Burt’s Bees and the conscious consumer
The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute takeaway from our interviews with some of the most fascinating and successful brands.
In the hot seat this week was John Replogle, President and CEO of Burt’s Bees, a leader in natural personal care products. The company has notably grown 40% internationally within the past year and was recently named the read more.
podcast : Multicultural marketing
How to reach the fastest growing consumer population
It’s the ever-elusive Hispanic market—or, at least, that’s what most people seem to think. With the rise of diverse populations, marketers are scrambling to understand different audiences and shifting demographics. This week, we tackle multicultural marketing head-on with Kymber Umaña, Hispanic Marketing Manager at Sprint. Umaña, who leads Sprint’s Hispanic marketing campaigns, PR and media relations efforts, joins us to discuss her take on this quickly emerging consumer powerhouse.
In addition, we explore some key issues brands should consider before venturing into… read more.