About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Customers
blog : Pretail
Winning the pretail battle: three steps to improving your language
First, a little background. Pretail refers to the sum total of shopping activities consumers do before they visit a retailer. It’s broad. It’s big. And it can be scary. With the Internet, there’s an incredible amount of information and an incredible number of ways consumers can access this information.
Now, let’s add another layer of complexity. In a perfect world, your goal as a business is simple: Before the cash register rings. Before the door opens. Before the car even pulls up. Before it all, the sale should already be made.
So. Knowing what we do about pretail – mostly that it’s large and ambiguous and unknown – and… read more.
podcast : Fashion retail
Who’s Kathy Ireland’s real boss?
The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute take–away from our interviews with some of the most fascinating and successful brands.
This week we interviewed global home-fashion icon, Kathy Ireland from Kathy Ireland Worldwide (KIWW), to speak about her philosophy in leading a successful retail empire. KIWW currently ranks above brands such as Harley, Sony and Coca Cola on the Top 100… read more.