About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Entries Tagged: Digital

post image
For real-time insights and trends from Shop.org check out The Brand Show's
twitter feed
Sep 11, 2012
0 Comments

blog : Day One: Breathless in Denver.

Shop.org 2012: Day 1

In the thin air of Denver, Colorado, busy attendees of the Shop.org Annual Summit found themselves having to stop and catch their breath. The high altitude of the Mile High City encourages you to let someone else do all the talking, and according to the roster of presenters at the pre-show Digital Boot Camp event, that’s a good thing.

Seven experts spoke but one message kept reappearing: Brands do better when it’s the shopper’s voice that’s heard.  Give people something to love, something great to talk about, and you’ll see amazing things happen to your brand. Andy Sernovitz,… read more.

post image
Earlier this year, GameStop pioneered the technology of selling digital downloadable content in more than 4,400 U.S. stores, making it the only brick and mortar retailer of such content.
May 23, 2011
0 Comments

podcast : Channel Integration

It’s “game on” for GameStop

javascript:void(0)
4 min 5 sec

Download 3min MP3 | Download Full MP3 |Transcript

Gaming has come a long way since Pong – not only in technology, but in accessibility. As the number one video game and entertainment software retailer worldwide, GameStop has fine-tuned a strategy for giving customers exactly what they want, where they want it, across multiple platforms. With more than 6,500 stores worldwide, two sites, a magazine, digital storefront and social sharing platform (through its recent acquisition of Kongregate), GameStop has become a multi-channel powerhouse. So put your Xbox 360 game on pause and tune in to hear President Tony… read more.

post image
At Two West, we believe digital within retail is critical, but that certainly doesn’t mean it has to become less human.
Feb 25, 2011
0 Comments

blog : Digital in Retail

I, Retail: Three laws to protect customer experience from digital domination

Earlier this month, TV quiz show Jeopardy featured two former champions playing against a computer named Watson. While the story of man versus machine is as old as John Henry and the Industrial Age, the ending was a new one. In a Terminator-style twist, the machine dominated the humans.

What, as retail marketers, can we learn from this demonstration of silicon superiority? For starters, Watson is a wake-up call to anyone who may still have a “wait-and-see” attitude toward technology. Sophisticated digital retail experiences aren’t ten years away—they’re right here, right now.

read more.
post image
Ann finds most value in Twitter, where she engages with MarketingProfs' current and prospective subscribers.
Jan 20, 2011
0 Comments

podcast : Content Marketing

Ring in content for 2011

javascript:void(0)
3 min 22 sec

Download 3min MP3 | Download Full MP3 |Transcript

The ball has dropped, and the new year is underway. If there’s one resolution to be made that will benefit your brand in 2011, let it be this: to build and optimize a viable content strategy. According to Ann Handley, Chief Content Officer at MarketingProfs.com, most brands are already generating content whether they realize it or not. In fact, 90% of B2B companies currently have a content strategy. Ann emphasizes that content should not be created for content-sake, but be specifically designed to engage the customer and tell a brand story. Learn more from Ann as… read more.

post image
Bob Gilbreath champions a better way to connect with customers called Marketing With Meaning.
Dec 29, 2009
0 Comments

podcast : marketing trends

The next evolution of marketing: Connect with your consumers through marketing with meaning

javascript:void(0)
26 min 06 sec

Download 3min MP3 | Download Full MP3 |Transcript

Underwriting restrooms in Times Square. Teaching customers how to avoid banking fees. Creating a mobile cold and flu alert service. These are just a few examples of how pioneering brands like Charmin, Bank of America and Vicks  use meaningful marketing to enhance the lives of their customers through relevant experiences. Join us as Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and author of The… read more.

post image
Howard Tullman, a face of change.
Sep 17, 2009
0 Comments

podcast : Digital media

Staying relevant in an evolving business world

javascript:void(0)
20 min 28 sec

Download 3min MP3 | Download Full MP3 |Transcript

Howard Tullman, closing keynote speaker at EPIC 2009, President and CEO of Flashpoint Academy and Chairman and CEO of Experiencia World, Inc. joins The Brand Show to talk about change. With more than 35 years of experience in business development, entrepreneurial ventures and management, he offers a unique perspective on change management, the future of digital media and the next hot investments.

Howard also shares his insights on these key topics:

  • Why employees need to demonstrate their value on three levels: saving money,… read more.