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Entries Tagged: Dsw

DSW’s deep qualitative and quantitative research consistently delivers new ways to connect with its shoppers emotionally.

Oct 13, 2011
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podcast : Multi-channel Strategies

DSW: More than Just Shoes

3 min 50 sec

Download 3min MP3 | Download Full MP3 |Transcript

Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases.

Here’s a glimpse of why DSW is a category leader:
This is a little gift from DSW to all your fans out there. Tell them to go to DSW’s Facebook page and post “I love The Brand Show and I… read more.