Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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There’s nothing more precious for a company than the love of a customer. It’s the ultimate goal — to have your brand identify with your audience in such a way they practically make you family. But getting to that point is a whole other story.
This week Lou, Gavin, Ryan and the refreshing English accent of our new Creative Director/Chief Innovation Officer, Phil Gayter, talk about brand love. We discuss the obstacles and challenges of finding that tender spot in your customers’ hearts, and we go through many of the details that help make that connection. You’ll also hear a few brands — some you might not expect — that all kinds of… read more.