About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Entertainment Branding
podcast : road show
Executive producer Tim Gibbons can’t curb his enthusiasm for branded entertainment
Tim Gibbons, Executive Producer of HBO’s hit show Curb Your Enthusiasm, joins The Brand Show to talk about how he has seen the entertainment industry transform over the last three decades. The self proclaimed “early adopter” shares how he uses technology to build the Curb Your Enthusiasm brand and what he thinks HBO could do to expand the show’s online presence. Tim offers his advice and shares his predictions for the future of brands and television.
Tim also explores:
- How technology is reinventing… read more.
podcast : branded entertainment
The U.S. Army makes Hollywood a brand ally
When Reese’s Pieces lured a shy little alien from the bushes in the 1982 blockbuster E.T., sales for the bite-size candy shot through the roof. Fast forward to the summer of 2009: the aliens are much, much bigger and so is the opportunity for brands that appear in Transformers: Revenge of the Fallen. Like other brands featured in the film, The United States Army takes its screen time seriously. Lieutenant Colonel Gregory Bishop , Entertainment… read more.
podcast : Road Show
Leading the new economy of marketing and design
Promax|BDA 2009 brings the brightest minds in entertainment marketing together for three days of dialogue, debate and discussion
From June 16 to 18 the New York Hilton will be invaded by some of the most innovative, forward-thinking visionaries leading the entertainment marketing revolution. Jonathan Block-Verk, President of Promax|BDA, joins The Brand Show to discuss this year’s annual conference and the impressive line-up of guest speakers, including the Lifetime Achievement Award recipient, Robert Redford.
Conference attendees can expect to hear insights from experts in the entertainment… read more.
podcast : Entertainment brands
Entertainment branding
In today’s digital age, the world of entertainment branding is constantly changing and new media outlets are always being explored. This week The Brand Show takes a look at how different companies are adjusting to the demand of an ever-changing market, and what marketing and digital strategies they are choosing to employ. What ways have you seen companies adjust to changing market demands?
ESPN’s Vice President of Sports Marketing, Aaron Taylor, was our guest this week. Taylor mentions new media platforms his company is exploring and where he believes the entertainment market is heading. He even discusses some missteps ESPN has made along… read more.