All aboard! We’re hopping back on the SoMoLo (social-mobile-local) train. This week, we’re chatting it up with Foursquare, the go-to mobile application for your inner-social circle and retail therapy needs. Beyond the social status perks Foursquare gives to its users, it also beefs up the bottom line for local retailers by creating new and loyal customers. Eric Friedman, Director of Client Services at Foursquare, shares his perspective on shopper conversion, Facebook Places and the privacy debate.

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