Ethnography in business continues to gain momentum as a valued strategic tool. Our guest noticed this trend and created a conference specifically for Ethnographers in the corporate world. Ken Anderson, Senior Researcher at Intel and Co-founder of EPIC, speaks with us about the creation of the conference and a little about his own experiences at Intel.… read more.

Over the past several years, anthropologists have transitioned from the halls of academia to the markets of business. This week we explore anthropology’s new role and prepare for the Ethnographic Praxis in Industry Conference (EPIC), Aug. 31 through Sept. 2 in Chicago.

Martha Cotton, co-chair of EPIC 2009 and associate partner at Gravitytank, joins The Brand Show to share her thoughts on:

• How ethnography has become a fixture in business. • How anthropologists have risen through the business ranks. • How an insight is only as good as its end product.

On the day before Thanksgiving, the Brand Show looks into the latest buzzword in marketing, ethnography. Ethnography is the study of culture and people. Ethnographers are studying people in their daily lives and gaining better insight than focus groups and in-depth interviews. Previously ethnographers were primarily used in the academia sector. Now, advertising agencies and companies are hiring them to learn more about their brand. Today, we will look into the growing use of ethnographers in marketing.

This week’s Brand Rant discusses how Wal-Mart’s latest price claim of saving the American family $2,500 might actually be false. Consumers… read more.