About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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Dec 13, 2007
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podcast : Child branding

Advertising to children

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56 min 10 sec

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The holiday season is in full swing, so the Brand Show takes a look at how marketers try to position themselves in front of children. Also, we look into what will be the hot toy this holiday season. Marketers have come under fire in recent years for their aggressive marketing towards children. Some claim that marketers targeting children for fast food restaurants have led to the growing obesity crisis in the United States. Countries in Europe have attempted to halt advertising to children through strict regulations in hopes of calming the obesity crisis among children. On this episode, we will look at different tactics advertisers are taking to reach… read more.

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Oct 3, 2007
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podcast : Web marketing

The greatest audience

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55 min 50 sec

Download 3min MP3 | Download Full MP3 |Transcript

Ad revenue is continuing to increase as the Internet more and more is being used to show television programs and other multimedia messages. Companies like Google, Microsoft, AOL and Yahoo!, currently control the majority of the advertising venues. This weeks show looks into how marketers are trying to create unique messages to connect with consumers. From virtual worlds, to social networks, advertising is big money and is increasingly more prevalent. Even network television has realized that streaming its shows online are good for ratings as well as advertising dollars.

This week’s Brand Rant discusses how Italian clothing company Nolita’s… read more.