Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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This week’s show discusses how old brands are using new marketing techniques to reconnect with their customers. The show focuses on Ford’s attempt to market directly against its competition. We will also look into Wal-Mart’s first new tag line in nearly two decades. Wal-Mart switched from its “Always low prices,” tagline, to “Save Money. Live Better.” The campaign focuses on a recent study that found that families that shop at Wal-Mart save on average, $2,500 a year.
This week’s Brand Rant discusses how European automakers are upset that Chinese automaker Shuanghuan has been imitating its cars. And in the Brand Spotlight, we look… read more.