About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Going Green
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podcast : Green innovation
Eco-luxury redefines an industry
Laura McHolm, packs a punch as she packs up the lives of the NorthStar Moving Corporation’s diverse clientele. As founder, chief executive officer and chief marketing officer of the first moving company to offer eco-luxury moving services, Laura helps clients conquer a move through premium service with a hint of panache. Laura joins the show to share how her lean, green packing team has become the company of choice for eco-conscious movers, celebrities and even The Getty Museum.
Taking time out from an entrepreneurial conference in Las Vegas, Laura also shares:
- How NorthStar created… read more.
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podcast : Green brands
Brands going green 2
With nearly every industry and company out there “going green” Two West decided to take a look at consumer reactions and the socially responsible efforts of different industries. Check out the podcast to listen to our interview with Mary Gorman, associate provost of Dartmouth University. Gorman discusses Dartmouth’s sustainability efforts and how they encourage students to “go green.”
There was a lot that we didn’t get to with this show. Check out “Man on the Street” interviews we conducted. Listen to real people discuss the greening trend and their own efforts towards sustainability.
In addition there were several surveys… read more.