About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Entries Tagged: Green Innovation

post image
John Replogle says the conscious consumer is the ideal consumer.
Aug 5, 2010
0 Comments

podcast : Conscious consumerism

A natural fit: Burt’s Bees and the conscious consumer

javascript:void(0)
4 min 09 sec

Download 3min MP3 | Download Full MP3 |Transcript

The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute takeaway from our interviews with some of the most fascinating and successful brands.

In the hot seat this week was John Replogle, President and CEO of Burt’s Bees, a leader in natural personal care products. The company has notably grown 40% internationally within the past year and was recently named the read more.

post image
Laura McHolm's company turns moves into moving experiences for individuals as well as brands, including NBC Universal Studios, The Jim Henson Company and Soho House.
Jan 21, 2010
0 Comments

podcast : Green innovation

Eco-luxury redefines an industry

javascript:void(0)
33 min 43 sec

Download 3min MP3 | Download Full MP3 |Transcript

Laura McHolm, packs a punch as she packs up the lives of the NorthStar Moving Corporation’s diverse clientele. As founder, chief executive officer and chief marketing officer of the first moving company to offer eco-luxury moving services, Laura helps clients conquer a move through premium service with a hint of panache. Laura joins the show to share how her lean, green packing team has become the company of choice for eco-conscious movers, celebrities and even The Getty Museum.

Taking time out from an entrepreneurial conference in Las Vegas, Laura also shares:

post image
Laura McHolm's company turns moves into moving experiences for individuals as well as brands, including NBC Universal Studios, The Jim Henson Company and Soho House.
Aug 14, 2009
0 Comments

podcast : Green innovation

Eco-luxury, customized care and sustainable practices redefine an industry

javascript:void(0)
33 min 43 sec

Download 3min MP3 | Download Full MP3 |Transcript

As founder, chief executive officer and chief marketing officer of NorthStar Moving Corporation, Laura McHolm packs a punch as she packs up the lives of her diverse clientele. The first to offer eco-luxury moving services, NorthStar helps the average Joe, the occasional celebrity and even The Getty Museum conquer a move through premium service and a hint of panache.

Taking time out from an entrepreneurial conference in Las Vegas, McHolm joined The Brand Show to share:

  • How NorthStar created a niche market by catering to clients’ needs.
  • The importance of internal culture and structure.
  • What “going green”… read more.