About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Groupon
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blog : Mobile
Digital Trends: Best in Show
What makes a good digital experience for your shoppers? Well. Chances are if you ask 100 people, you’ll get 100 different answers. Even within your own company, opinions are as varied as a copywriter’s mood. Point is – there’s no de facto list of “you must do this”. But. There are some general principles that guide an experience in the age of all things digital.
So, before I give you my top 5 digital trends, I want to let you know my two guiding principles when developing a mobile-engagement strategy.
First, interaction.
People want to play with your brand. They want to make it their own. In a generation where everyone…
read more.
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blog : Social Commerce
Why social commerce makes dollars and sense
A friend walks up and asks, “Are those new shoes?” “Where did you get those?” “How much were they?”
Casual conversations regarding retail purchases happen all the time, between friends at the local coffee shop or with a stranger on the street. With sites like TOMS Shoes or Nike ID people can share their shoe purchase with the entire world, instantly. But how do you translate social interactions into sales?
The answer is social commerce. Social commerce is the term used to describe collective sharing and buying of products and services. It’s an approach that allows companies to more effectively measure… read more.