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Entries Tagged: Hollywood Branding
Lt. Col. Gregory Bishop (fourth from left) and his team on the set of Transformers: Revenge of the Fallen at White Sands Missile Range in New Mexico.
podcast : branded entertainment
The U.S. Army makes Hollywood a brand ally
When Reese’s Pieces lured a shy little alien from the bushes in the 1982 blockbuster E.T., sales for the bite-size candy shot through the roof. Fast forward to the summer of 2009: the aliens are much, much bigger and so is the opportunity for brands that appear in Transformers: Revenge of the Fallen. Like other brands featured in the film, The United States Army takes its screen time seriously. Lieutenant Colonel Gregory Bishop , Entertainment… read more.