At a time when engagement is more important than ever in retail, shoppers can still count on Brookstone to deliver entertainment, relevancy and purposeful fun in store. Brookstone VP, CIO, Bill Wood shares the Brookstone secrets for product innovation and merchandising magic. Tune in and learn how Brookstone blends it all into a successful retail strategy.

What experiential retailer do you return to most often? Share your thoughts below or on our LinkedIn… read more.

Welcome back. I’m assuming you’ve read the Four Large Takeaways. At least I hope you did, because interactions between retailers and shoppers as well as those between retailers and manufacturers are important ones. You are now ready to graduate to the “Grande.” This final observation is of the “Do Not Pass Go” variety. There are a few golden rules in marketing, and this is one:

Listen and do
With apologies to Vincent Van Gogh, it’s symbolic that we all have two ears and one mouth: it’s an indication as to the proportion… read more.

I had the pleasure of going on a retail leadership tour in New York earlier this week. I came home with a blown-up pair of Bass Weejuns and five takeaways that are important for any retailer looking to thrive. Well, sort of.  I should say that I came home with a single really big takeaway – one that you simply cannot live without – and four other important ones.  It’s like George Orwell wrote in Animal Farm: “Some animals are more equal than others.” Same goes for observations and the stores they came from.

As advanced as we are with search engines and expensive research initiatives, oftentimes the best lessons come from where… read more.