About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Insight
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blog : Neuromarketing
Is neuromarketing right for you?
Neuromarketing is the hot new thing. And while it has some some remarkable applications for it as a means of gathering insight, there are problems as well.
The process employs several technologies to get a more honest answer to how people react to color, language, package design, etc. and to be fair, the process does just that. As Phil McGee, Director of Insights and Category Management at Campbell’s discussed when he was a Brand Show guest, neuromarketing is great way of measuring patterns of brain activity and seeing what behavior centers of the brain light up when exposed to different stimuli.
But the methodology has three main… read more.
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podcast : Consumer insights
The past, present and future of ethnography in business
Over the past several years, anthropologists have transitioned from the halls of academia to the markets of business. This week we explore anthropology’s new role and prepare for the Ethnographic Praxis in Industry Conference (EPIC), Aug. 31 through Sept. 2 in Chicago.
Martha Cotton, co-chair of EPIC 2009 and associate partner at Gravitytank, joins The Brand Show to share her thoughts on:
- • How ethnography has become a fixture in business. • How anthropologists have risen through the business ranks. • How an insight is only as good as its end product.