In 1974, the world thought of the word “brand” as just another term for “logo.” That year, global branding powerhouse Interbrand was formed. Since then, they have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets. Interbrand has positioned itself as the world’s largest brand consultancy, each year publishing a list of America’s most valuable retail brands . In this episode, The Brand Show catches up with Jez Frampton, Group Chief Executive… read more.