About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Internet
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podcast : Faith branding
Faith-based branding
The crew from Two West found this week’s topic very interesting. We took a look at how faith-based entertainment is marketing themselves and how places of worship are becoming marketing-savvy with blogs, videos and the Internet.
We spoke with Pastor Adam Hamilton from The United Methodist Church of the Resurrection in Leawood, Kansas. They are utilizing blogs, videos, e-mail newsletters and much more to engage their members and potential members. Check out their Web site, www.cor.org.
We also updated listeners on Pedigree’s “Dogs Rule” adoption campaign and how that equates to big business because consumers have become loyal to… read more.
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podcast : Web marketing
The greatest audience
Ad revenue is continuing to increase as the Internet more and more is being used to show television programs and other multimedia messages. Companies like Google, Microsoft, AOL and Yahoo!, currently control the majority of the advertising venues. This weeks show looks into how marketers are trying to create unique messages to connect with consumers. From virtual worlds, to social networks, advertising is big money and is increasingly more prevalent. Even network television has realized that streaming its shows online are good for ratings as well as advertising dollars.
This week’s Brand Rant discusses how Italian clothing company Nolita’s… read more.