Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute take–away from our interviews with some of the most fascinating and successful brands.
This week we interviewed global home-fashion icon, Kathy Ireland from Kathy Ireland Worldwide (KIWW), to speak about her philosophy in leading a successful retail empire. KIWW currently ranks above brands such as Harley, Sony and Coca Cola on the Top 100… read more.
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Real estate tycoon. TV star. Brand mogul. Donald Trump seems to be everywhere. And, if our guest has anything to do with it, his next stop is your house.
Cathy Hoffman Glosser, Executive Vice President of Global Licensing for the Trump Organization, joins The Brand Show to talk about Donald Trump: the man, the myth and the brand. Since joining team Trump in 2004, Cathy has expanded the brand’s product line to include clothing, mattresses, and most recently, home furnishings. Cathy shares how this larger-than-life brand has evolved to deliver… read more.
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Hannah Montana lunch boxes, SpongeBob backpacks, and Jonas Brothers notebooks fly off the shelves and into elementary school hallways because of savvy marketing and a bit of brand licensing magic. If you’ve ever wondered how big name brands like Mr. Clean partner with manufacturers to develop some of your favorite products, then listen as our guest, Pete Canalichio, President of Licensing Brands/Inc. , talks about how brands can transform and grow through licensing.
With more than 20 years of global experience managing… read more.