About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Marketing Strategy
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blog : Mobile Commerce
Mobile shopping: extinction of the sales rep?
Mobile has become an integral part of the shopping experience. So much so that some people propose retail “reps” will become obsolete as information (often more accurate than that provided by the rep) is more quickly gathered by smartphones. And, while many are rushing to write the obituary of the sales rep, history and recent trends convince me they have a lot of life left to live.
Back in the ‘50s, people contended that waiters would vanish with the advent of automats. By 2000, it was assumed we would have flying cars and robots would do all our household chores. Clearly, these things didn’t happen. And, in the one industry that did… read more.
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podcast : Strategy
Jack Trout on marketing in an era of competition, change and crisis
Recognized as the world’s foremost marketing strategist, Jack Trout has brought us groundbreaking books such as Positioning: The Battle for Your Mind and In Search of Obvious: The Antidote for Today’s Marketing Mess. He is responsible for some of the most innovative ideas in marketing in the last twenty years and his concept of positioning has become the world’s #1 business strategy. Jack joins The Brand Show to talk about his recently released book, Repositioning: Marketing in an Era of Competition, Change and Crisis.
Listen as Jack explores:
Why disruptive technology is forcing brands to reposition.
How increased competition… read more.