Are we in a recession? What do you think? Have your spending habits changed in the last six months? We took it to the streets. Take a listen. (mp3, Man on the Street Interview)

If you fall into the category of the middle class American, chances are you’re probably watching and evaluating your consumption habits. Brand Managers across all categories are taking notice of consumer behavior changes among their target markets and adjusting accordingly. But are they adjusting their messaging approach effectively to maintain their relationship with their current consumer base, let alone demonstrating their value to potential consumers?

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The 2008 Summer Olympics in Beijing—you can’t escape it. From personal brands of individual athletes, nationalism vs. internationalism, political confrontation to international branding efforts of the world’s most well known companies, the Olympics is becoming a playground for all things brand.

We dove into our Olympic branding topic from a viewer’s perspective and debated NBC Universal’s broadcast strategy. We also predicted how NBC plans to leverage their post game analytics to their favor after all; they did pay $894 million to the IOC for the television rights to the Summer Games.

Once we debated NBC’s strategy… read more.