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Entries Tagged: Merchandising

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Brookstone, a 300 + chain store, opens an additional 120 pop-up holiday stores each year; highlighting product innovation and customer experience.
Apr 12, 2012
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podcast  retail  roi  pop-up stores  merchandising  in-store experience  brookstone  product innovation 

podcast : In-Store Experience

Return on Experience: Retail’s New ROI

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2 min 41 sec
Download 3min MP3 | Download Full MP3 |Transcript

At a time when engagement is more important than ever in retail, shoppers can still count on Brookstone to deliver entertainment, relevancy and purposeful fun in store. Brookstone VP, CIO, Bill Wood shares the Brookstone secrets for product innovation and merchandising magic. Tune in and learn how Brookstone blends it all into a successful retail strategy.

What experiential retailer do you return to most often? Share your thoughts below or on our LinkedIn… read more.