About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Microsoft
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podcast : Web marketing
The greatest audience
Ad revenue is continuing to increase as the Internet more and more is being used to show television programs and other multimedia messages. Companies like Google, Microsoft, AOL and Yahoo!, currently control the majority of the advertising venues. This weeks show looks into how marketers are trying to create unique messages to connect with consumers. From virtual worlds, to social networks, advertising is big money and is increasingly more prevalent. Even network television has realized that streaming its shows online are good for ratings as well as advertising dollars.
This week’s Brand Rant discusses how Italian clothing company Nolita’s… read more.
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podcast : Buzz branding
Buzz brands
Every year 70% of products introduced in the consumer packaged goods industry fail. What does it take to make it in today’s competitive world: creating buzz for your brand. With so many brands out there, generating publicity and people to talk about your brand is a challenge. Standing out requires creativity and taking risks. This show offers tips for creating buzz and looks at some companies that have reaped the benefits of thinking outside the box.
Brand Rant speculates whether Yahoo! and Microsoft can come together to double team Google in the online ad rivalry. In Brand Spotlight, Delta Air Lines is hoping to craft a new brand by launching… read more.