About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Entries Tagged: Mobile

post image
Read more from GlobalShop 2012 in our Day 1 and Day 2 posts.
Mar 5, 2012
0 Comments

blog : Road Show

Day Three of GlobalShop 2012: All Charged Up.

The guy at the DJ stand is going to feel the wrath of Tom. He’s got a pretty high- energy soundtrack featuring some pretty hip mixes. But here’s the problem–it’s like a seven-minute loop. Madonna, I liked your new song before I got here and now I’m near violence. I can’t stand it anymore. If I knew where the DJ was plugged in, I’d rip the his power supply out of the wall. If you can’t keep it fresh, I’ll ignore you. Hmm, there’s a lesson there.

Day Three was all about mobile retail, shoppers armed with tools to make their shopping easier, more cost-effective and more exciting. And some retailers and suppliers are doing it.… read more.

post image
At Two West, we believe share of screen trumps share of voice and…dare we say, share of wallet.
Jan 12, 2012
0 Comments

blog : Engagement

Hold the Phone: Why Share of Screen Trumps Share of Wallet

When I was about twelve, my oldest brother made a post-college trek to Europe. I gave him a few bucks and a plea to bring me back a Swiss Army Knife. A real one. From Switzerland. Screwdrivers, tweezers, a saw, a corkscrew (for all those corks seventh-graders need to unscrew) and even a magnifying glass.

The funny thing about Swiss Army Knives, though, is no one really gives a rip about the knife part. Even though it’s called a “knife,” the reason to get one is to have all those other tools, the things we need to get things done. Mobile phones are that way, too, but in a much bigger way. Rather than gut a fish, tighten some screws or magnify… read more.

post image
For more insights and actionable mobile-shopping strategies check out Twowest.com
Nov 17, 2011
0 Comments

blog : Mobile Path to Purchase

How to Convert Mobile Moms in Retail

If moms of any age are a target for your retail brand, download our newly released report to gain access to exclusive mobile-shopping insights that will increase engagement and drive purchases inside your store.

download reportDownload the Report

How can retailers complement their in-store experience with mobile solutions and offerings for the shopper? Share your thoughts below or on our… read more.

post image
DSW’s deep qualitative and quantitative research consistently delivers new ways to connect with its shoppers emotionally.
Oct 13, 2011
0 Comments
Tags Tag Image
podcast  mobile  retail  dsw 

podcast : Multi-channel Strategies

DSW: More than Just Shoes

javascript:void(0)
3 min 50 sec

Download 3min MP3 | Download Full MP3 |Transcript

Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases.

Here’s a glimpse of why DSW is a category leader:
This is a little gift from DSW to all your fans out there. Tell them to go to DSW’s Facebook page and post “I love The Brand Show and I… read more.

post image
For real-time insights and trends from IRDC check out The Brand Show's twitter feed
Sep 9, 2011
0 Comments
Tags Tag Image
mobile  retail  irdc2011 

blog : Road Show

IRDC 2011: Day 2 - From Big Box to Small Box to Smart Box

One of the key trends in retail is the emergence of the “smart box.” Yes, the “big box” will continue to be a retail reality. And the “small box” will cater to more boutique-ish shopper needs. But the real reality of retail is the revolution that smartphones and tablets will create in retail.

Mobile Shopping

Retail technology maven, Jim Crawford, provided insights on the latest and greatest in retail-specific technologies, many of which are very cool. But Crawford prefaced his talk with one piece of advice:… read more.

post image
At Two West, we believe the top trends in digital are individually simple and collectively powerful.
Jul 27, 2011
0 Comments

blog : Mobile

Digital Trends: Best in Show

What makes a good digital experience for your shoppers? Well. Chances are if you ask 100 people, you’ll get 100 different answers. Even within your own company, opinions are as varied as a copywriter’s mood. Point is – there’s no de facto list of “you must do this”. But. There are some general principles that guide an experience in the age of all things digital.

So, before I give you my top 5 digital trends, I want to let you know my two guiding principles when developing a mobile-engagement strategy.

First, interaction.
People want to play with your brand. They want to make it their own. In a generation where everyone… read more.

Top 10 Holiday Planning Strategies
At Two West, we believe 2011 is the year to mix holiday tactics to engage shoppers on a deeper level.
Jul 20, 2011
0 Comments

blog : Holiday Planning

Top 10 Holiday Planning Strategies

 

The winter holidays will be here soon and to help you prepare, our retail experts identified 10 must-have holiday planning strategies to open wallets and give shoppers an “I gotta share this” worthy experience.

What in-store and multi-channel strategies do you expect to see this holiday season? Share your thoughts below or on our LinkedIn Group.

read more.
post image
At Two West, we believe delivering an engaging mobile experience requires more than mobile best practices.
Jul 13, 2011
0 Comments

blog : Mobile

Six Rules for a Positive Mobile Presence

A mobile presence is, of course, more than a novel idea or an add-on element of a business today. It’s the norm. But just as we saw happen with the web in the late 1990s, there is a tendency to jump before thinking. We’re still learning and experimenting as we figure out what works best and what doesn’t work at all. But, that doesn’t mean design trends and best practices aren’t emerging.

Step one is to think about what’s on the device and that means thinking about user interface and mobile sites. This is where user experience begins and it is central to building, or adding to, how shoppers will perceive your retail brand as a whole.

read more.

Page 1 of 2 pages  1 2 >