Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Tune in as Adrian Esquivel, founder and president of TECKpert, shares how medium-sized retailers can deliver timely, targeted and topical mobile solutions to gain immediate return.
Where do you see mobile marketing going in the next year? Share your thoughts below or on our LinkedIn Group.read more.
What makes a good digital experience for your shoppers? Well. Chances are if you ask 100 people, you’ll get 100 different answers. Even within your own company, opinions are as varied as a copywriter’s mood. Point is – there’s no de facto list of “you must do this”. But. There are some general principles that guide an experience in the age of all things digital.
So, before I give you my top 5 digital trends, I want to let you know my two guiding principles when developing a mobile-engagement strategy.
People want to play with your brand. They want to make it their own. In a generation where everyone… read more.
A shopper enters your store and begins to browse. She appears genuinely interested in that new line you recently added. Suddenly, she freezes and turns her attention to something in her hand. Seconds later, she makes a beeline to the door—avoiding any further contact with your products or sales associates.
Was this shopper’s journey interrupted by supernatural forces? A paranormal event? Try “para-mobile” activity—the influence of mobile, social and local information on in-store experience.
We see it every day:
Retail brands pushing promotions to shoppers through mobile devices in the name of ‘engagement’.
The retailer’s goal is to demonstrate the value of its brand through emotion and experience using mobile. The problem with this push approach is that it’s shortsighted and sometimes annoying to the shopper. In fact, people pay money to remove ads and opt out of messages (or ‘engagement’) just to get them off their device.
Why do people download apps?
Shoppers download and use mobile apps for utility - to help them find something cheaper, to help them find their car, to entertain their kids while waiting… read more.
Underwriting restrooms in Times Square. Teaching customers how to avoid banking fees. Creating a mobile cold and flu alert service. These are just a few examples of how pioneering brands like Charmin, Bank of America and Vicks use meaningful marketing to enhance the lives of their customers through relevant experiences. Join us as Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and author of The… read more.
Mobile marketing has transcended since its beginning days of the Oscar Mayer Weinermobile. The goal has remained the same though: to provide a unique experience between the brand and the consumer through a one-on-one connection. Taking a message on the road allows marketers to keep up to speed with today’s ever-busy consumer. Today’s mobiles are not just 18-wheelers, companies are getting creative in order to stand out on the marketing superhighway. Don’t be surprised to see 30-foot Pringles cans or custom built wineries cruising into your city.
Our Brand Rant this week highlights an arising case against Best Buy. The company, who promises… read more.