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How can retailers complement their in-store experience with mobile solutions and offerings for the shopper? Share your thoughts below or on our… read more.

Cross-channel integration. It’s not a retail buzz term right now for nothing! It can be difficult to do correctly, especially with mobile becoming the fifth channel. One retailer who has mastered the one-stop-shop mentality across all channels is Office Depot.

Tune in to hear VP of Customer Marketing, Christine Buscarino share the focus of Office Depot’s cross-channel integration success and but how they differentiate themselves with a true one-stop-shop mentality.

Is… read more.

A shopper enters your store and begins to browse. She appears genuinely interested in that new line you recently added. Suddenly, she freezes and turns her attention to something in her hand. Seconds later, she makes a beeline to the door—avoiding any further contact with your products or sales associates.

Was this shopper’s journey interrupted by supernatural forces? A paranormal event? Try “para-mobile” activity—the influence of mobile, social and local information on in-store experience.

Trapped in a dimension that transcends sales channels, para-mobile entities such as Foursquare,… read more.

Mobile has become an integral part of the shopping experience. So much so that some people propose retail “reps” will become obsolete as information (often more accurate than that provided by the rep) is more quickly gathered by smartphones. And, while many are rushing to write the obituary of the sales rep, history and recent trends convince me they have a lot of life left to live.

Back in the ‘50s, people contended that waiters would vanish with the advent of automats. By 2000, it was assumed we would have flying cars and robots would do all our household chores. Clearly, these things didn’t happen. And, in the one industry that did… read more.

For retailers, it doesn’t get much bigger than the annual National Retail Federation (NRF), Retail’s BIG Show in New York. This year, The Brand Show hit the Big Apple to be part of the epic 100th anniversary BIG Show event. As the week unfolded, we set out on a quest to capture the biggest trends and best insights via The Brand Show live Twitter stream. It came as no surprise; the biggest upcoming trend in retail of “engaging the shopper through mobile” had a heavy presence throughout. So in case you missed it, here are the top 49 tweets brought… read more.

All roads are leading to mobile. And shopping is no exception. It is only a matter of time before we shift from designing strategies for the in-store “point-of-purchase” message to the more measurable and profitable “speed-to-purchase” experience. This shift is enabled by the shopper’s mobile wallet and supported by rapid expansion in the mobile financial services and technologies categories.

Until recently, traditional, well-crafted point-of-purchase materials were a norm in the shopper journey. The best point-of-purchase examples reminded and encouraged shoppers to buy something. These reminders could be anything from using dramatics… read more.

We see it every day:
Retail brands pushing promotions to shoppers through mobile devices in the name of ‘engagement’.

The retailer’s goal is to demonstrate the value of its brand through emotion and experience using mobile. The problem with this push approach is that it’s shortsighted and sometimes annoying to the shopper. In fact, people pay money to remove ads and opt out of messages (or ‘engagement’) just to get them off their device.

Why do people download apps?
Shoppers download and use mobile apps for utility - to help them find something cheaper, to help them find their car, to entertain their kids while waiting… read more.