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Entries Tagged: Neuro-marketing

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At Two West, we know data produced in neuromarketing can tell us many things, but much of the relevance we attribute to it is grounded in the fact that we want it to tell us certain things.
Dec 9, 2010
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consumer behavior  research  gavin johnston  insight  neuro-marketing 

blog : Neuromarketing

Is neuromarketing right for you?

Neuromarketing is the hot new thing. And while it has some some remarkable applications for it as a means of gathering insight, there are problems as well.

The process employs several technologies to get a more honest answer to how people react to color, language, package design, etc. and to be fair, the process does just that. As Phil McGee, Director of Insights and Category Management at Campbell’s discussed when he was a Brand Show guest, neuromarketing is great way of measuring patterns of brain activity and seeing what behavior centers of the brain light up when exposed to different stimuli.

But the methodology has three main… read more.

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According to Phil, neuroscience techniques can measure dilation of pupils, facial expression recognition and perspiration rate.
Oct 18, 2010
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podcast  consumer behavior  product development  research  neuro-marketing  phil mcgee  campbell's soup 

podcast : Consumer behavior

Neuromarketing: changing the label of research

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3 min 57 sec
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Do you remember how you felt the last time you were shopping for soup? Chances are, you don’t. That’s because 95% of consumer decision-making is made below a conscious level. Campbell’s Soup recently utilized neuromarketing to understand consumer’s emotions toward soup and soup-shopping to better connect with shoppers.

Phil McGee, Director of Insights and Category Management at Campbell’s, talks to us about translating these insights to the shelf and how this cutting-edge… read more.