Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Day three at NRF’s 2012 BIG Show kicked off with a new term that will soon be common jargon among the retail industry: Boundaryless Retail.
Mindy Grossman, Chief Executive Officer, HSN, Inc. introduced the concept of boundaryless retail. It implies that through innovation and collaboration, companies can leverage the power of technology to create an engaging experience for customers. It goes beyond omnichannel strategy and marketing; it’s about creating stories that cross channels and media.
One retail… read more.
Day two of the NRF’s 2012 BIG Show, was just that, BIG. Attendance rose in 24 hours from 22,000 to 24,000 retailers – all rushing to snag a seat in the North Hall for the opening address by Matthew Shay, President and CEO of the National Retail Federation. Shay’s opening remarks on the role 2012 will play in the history of retail formalized the reported undertones of Day One (immediacy, impact, identity, investment and… read more.
The Brand Show joined 22,000 retailers from around the world in New York City today for the kick-off of the National Retail Federation’s 101st Annual Convention and EXPO, better known as The BIG Show.
This year’s theme is “Retail’s New Rules: Engage and Evolve.” Retail heavy weights and rising stars are sharing priceless secrets and strategies for delivering better value and meaning to the shopper.
Immediacy is the underlying theme of day one. For the past three years, the concept of shopper control and shopper demand dominated the… read more.
Two West, Inc. co-sponsored NRF’s STORES Magazine most anticipated feature report of 2011: Mobile in Retail, released in November. Covering the role of mobile in promotions, loyalty, shopper insights, customer experience and of course, increasing average check, the 17 page, feature report highlights best practices, trends, retailers to watch and shopper marketing firms to connect with.
Click here, now, to access the digital edition of NRF’s 2011 Mobile in Retail Report