About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: People
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: ih
Filename: libraries/Functions.php(683) : eval()'d code
Line Number: 29
podcast : people and brands
Brands that have people talking
How does word-of-mouth originate? What’s the difference between brand buzz and brand conversation? This week’s show takes a look at the power of true conversations for a brand and how those dialogs can enhance a consumer’s experience and relationship with that brand.
Lou, Ryan and Gavin, our weekly regulars, return to discuss their own experiences with brands that create buzz and those that create meaningful conversation. In particular, Gavin provides anthropological observations from his recent Las Vegas trip. What happened in Vegas for Gavin definitely did not stay there! But on a professional note, Gavin shares how the Las… read more.
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: ih
Filename: libraries/Functions.php(683) : eval()'d code
Line Number: 113
podcast : people and brands
Brands and the people that love them
There’s nothing more precious for a company than the love of a customer. It’s the ultimate goal — to have your brand identify with your audience in such a way they practically make you family. But getting to that point is a whole other story.
This week Lou, Gavin, Ryan and the refreshing English accent of our new Creative Director/Chief Innovation Officer, Phil Gayter, talk about brand love. We discuss the obstacles and challenges of finding that tender spot in your customers’ hearts, and we go through many of the details that help make that connection. You’ll also hear a few brands — some you might not expect — that all kinds of… read more.