About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Entries Tagged: Pet Industry

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Elisabeth Charles leads all marketing, advertising and e-commerce activities for PETCO.
May 24, 2011
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podcast : Special series

Through Education and Service PETCO Vies for Best of Show

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20 min 42 sec

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SPECIAL SERIES PART 3: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

With more than 1,000 stores across all 50 states, PETCO has steadily grown its offerings and consumer loyalty over the last 45 years. During this same time, the market for pet food, pet supplies, pet health care and pet services has grown into a multibillion-dollar industry. Elisabeth… read more.

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Reed Howlett is Chief Executive Officer for Nature’s Variety, a provider of holistic nutrition for dogs and cats.
Jun 10, 2010
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podcast : Consumer insights

When can you ask your consumers to pay more?

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14 min 39 sec

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The latest installment of The Brand Show Roadshow takes us to Orlando, FL, for the APPA Global Pet Expo. Roadshow hosts Justin Shaw and Scott Burditt had the opportunity to discuss trends and challenges with the pet industry’s retail brand leaders. In this episode, Reed Howlett, CEO of Nature’s Variety, offers commentary on how his brand seeks innovation in retail marketing.… read more.

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Gail Shepard drives all business and consumer communications as Director of Marketing for ZuPreem.
Mar 25, 2010
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podcast : Special series

The wild world of non-traditional pets

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12 min 56 sec

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SPECIAL SERIES PART 5: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

Born out of Hill’s Pet Nutrition, animal nutrition company ZuPreem manufactures foods for exotic zoo animals including primates, felines, and bears. Over the years, they have transitioned their company to add consumer-oriented diets… read more.

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APPA President Bob Vetere is the chief spokesperson for the pet industry&squot;s leading trade association.
Mar 18, 2010
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podcast : Special series

APPA’s Global Pet Expo preview

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21 min 32 sec

Download 3min MP3 | Download Full MP3 |Transcript
SPECIAL SERIES PART 4: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

Founded in 1958, the American Pet Products Association is made up of 1,000 pet product manufacturers, representatives, importers and livestock providers. Each year, this organization hosts the Global Pet Expo, the pet industry’s largest… read more.

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Dr. Alexis Nahama positions VCA Antech to compete in the fragmented $20 billion domestic veterinary services industry.
Mar 5, 2010
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podcast : Special series

A human approach to pet medicine

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23 min 06 sec

Download 3min MP3 | Download Full MP3 |Transcript

SPECIAL SERIES PART 2: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

Combining veterinary practices and diagnostic laboratory services, VCA Antech has emerged as one of America’s leading providers of pet health services.  The Brand Show connects with Dr. Alexis Nahama, Vice President of Marketing for VCA Antech to discuss the changing trends of pet owners.

Dr. Nahama… read more.

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Jeff Fromm has been a driving force in the rapid growth of Three Dog Bakery since 2006.
Feb 26, 2010
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podcast : Special series

Three Dog Bakery’s recipe for success

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19 min 17 sec

Download 3min MP3 | Download Full MP3 |Transcript

SPECIAL SERIES PART 1: TEACHING THE PET INDUSTRY NEW TRICKS.

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

The all-natural pet treat segment is a $2 billion business that is expected to grow 18 percent in 2010. Since 1989, Three Dog Bakery has been a key player in this developing category providing wholesome, natural, oven-baked pet food products throughout the United States, China and Japan. Jeff Fromm, part-owner of the all-natural pet food retailer,… read more.

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Bill McCoy brings innovative products to the over 650 million annual readers of SkyMall Magazine.
Feb 26, 2010
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podcast : Special series

SkyMall Magazine takes pet products to new heights

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23 min 15 sec

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SPECIAL SERIES PART 1: TEACHING THE PET INDUSTRY NEW TRICKS.

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

If you have flown in the last two decades, you have likely flipped through a SkyMall Magazine. Offering a wide range of products from backyard umbrellas to voice-recording pens, the magazine offers something for everyone, particularly the proud pet owner. Bill McCoy, Product Director for… read more.

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The Brand Show special series on the pet industry begins February 25th.
Feb 23, 2010
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blog : Road Show

Teaching an old dog new tricks: How the $45B pet industry transformed and beat the economy.

In 2008 and 2009, scores of major retailers delivered a steady stream of bad news, from layoffs to store closings to bankruptcy. While the plagued economy has decimated the retail sector, one category remains seemingly unscathed by anemic consumer spending: the companion animal industry. March 25 – 27, 2010 independent retailers, distributors and mass–market buyers will gather in Orlando, Florida for the Global Pet Expo presented by the American Pet Products Association (APPA) and read more.