About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Podcast
podcast : Instore Experience
Sell Through Purpose: Golfsmith
Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales – starting with a core purpose that is greater than your brand.
Golfsmith uses its sales staff and store environment to inspire their customers to love life more. What other retailers inspire… read more.
podcast : In-Store Experience
Return on Experience: Retail’s New ROI
At a time when engagement is more important than ever in retail, shoppers can still count on Brookstone to deliver entertainment, relevancy and purposeful fun in store. Brookstone VP, CIO, Bill Wood shares the Brookstone secrets for product innovation and merchandising magic. Tune in and learn how Brookstone blends it all into a successful retail strategy.
What experiential retailer do you return to most often? Share your thoughts below or on our LinkedIn… read more.
podcast : Customer Engagement
Joie de Vivre and Maslow’s Mojo
podcast : Customer Engagement
VW: Breaking the Rules of Social Messaging
Timing is everything when you’re connecting with customers through social messaging. To get it right, you need to learn to leverage anticipation, break rules and encourage fun – in other words, doing it the Volkswagen way.
Tune in as Justin Osborne, general manager, marketing strategy and media with VW, shares his tips and tricks for connecting with shoppers socially – driving the buzz that drives sales.
What’s your VW story? Share your thoughts below or on our LinkedIn… read more.
podcast : Multi-channel Strategies
DSW: More than Just Shoes
Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases.
Here’s a glimpse of why DSW is a category leader:
This is a little gift from DSW to all your fans out there. Tell them to go to DSW’s Facebook page and post “I love The Brand Show and I…
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podcast :
How Does Positioning Build Lifelong Loyalty?
Nothing drives intent to purchase and brand loyalty like strong emotions. Anne Saunders, CMO, Knowledge Universe knows this well. As the largest private early childhood education provider in the US, Knowledge Universe understands the vast emotional journey a parent embarks upon when considering his or her child’s first introduction to education.
Listen now and learn how Knowledge Universe delivers reassurance and builds brand loyalty by living out its positioning of lifelong learning, creating a culture and generation that is Primed… read more.
podcast : Consumer Insight
Make Your Insight Actionable
One thing taught by ancient proverbs and modern day business schools alike is that insight, if applied properly, brings value. Julie Dexter Berg, executive vice president and CMO at SUPERVALU, reinforces this message as she shares how carefully crafted customer-insight programs can validate your brand’s positioning.
Listen now and learn how SUPERVALU yields high results as a hyper-local retailer in a hyper-competitive environment.
What are some shopper insights that have impacted the positioning of your brand? Share your thoughts below or on our LinkedIn… read more.
into researchers for product innovation and brand strategies through social media engagement.
podcast : Customer Insight
Taco Bell’s Secret Sauce: Daily Customer Insight
Passing competition usually starts with a high-value insight, but more often than not that comes with a hefty price tag and a long lead time. Linda Ashbrook, senior manager consumer insights at Taco Bell, shares how The Bell leverages cost effective social media outlets, like Facebook, to gain relevant consumer insights on a daily basis. Whether it’s feedback on product innovation or testing the limits of the brand, Taco Bell goes straight to their customer for fast and honest reactions that help steer the course for category dominance.
… read more.