SPECIAL SERIES PART 3: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

With more than 1,000 stores across all 50 states, PETCO has steadily grown its offerings and consumer loyalty over the last 45 years. During this same time, the market for pet food, pet supplies, pet health care and pet services has grown into a multibillion-dollar industry. Elisabeth… read more.

Do you remember how you felt the last time you were shopping for soup? Chances are, you don’t. That’s because 95% of consumer decision-making is made below a conscious level. Campbell’s Soup recently utilized neuromarketing to understand consumer’s emotions toward soup and soup-shopping to better connect with shoppers.

Phil McGee, Director of Insights and Category Management at Campbell’s, talks to us about translating these insights to the shelf and how this cutting-edge… read more.

The Brand Show spoke to Jay Howard this week, CEO of I.O. Metro, a fast growing furniture retailer that prides itself on being different. The company has opened 21 stores in the U.S. within the past five years and saw an 80% sales increase in 2008 – the largest increase seen among independent furniture retailers. Learn how brand differentiation plays a role in the I.O. Metro growth strategy and why… read more.

The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute take–away from our interviews with some of the most fascinating and successful brands.

This week we interviewed global home-fashion icon, Kathy Ireland from Kathy Ireland Worldwide (KIWW), to speak about her philosophy in leading a successful retail empire. KIWW currently ranks above brands such as Harley, Sony and Coca Cola on the Top 100… read more.

La Jolla Group, Inc. (LJG) is a premier multi-brand apparel licensing company, with a portfolio of prominent brands including O’Neill Clothing USA, Rusty Clothing and Metal Mulisha Clothing. LJG applies its core competencies in design, marketing, sales, production, and distribution to each of its licenses to build a successful brand mix. LaJolla CEO, Toby Bost guides this collection of brands in financial performance, operations and product design. He speaks with The Brand Show about… read more.

Disney Consumer Products (DCP) is the segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys and home décor to books, food, electronics and art. Under the leadership of Chairman Andy Mooney, DCP has shifted from a strictly licensed business model to a true consumer products company. They now focus on product innovation, creativity and quality, as well as building relationships with key retailers. Today, Disney continues to reign… read more.

SPECIAL SERIES PART 5: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

Born out of Hill’s Pet Nutrition, animal nutrition company ZuPreem manufactures foods for exotic zoo animals including primates, felines, and bears. Over the years, they have transitioned their company to add consumer-oriented diets… read more.

SPECIAL SERIES PART 2: TEACHING THE PET INDUSTRY NEW TRICKS

To access all interviews from the special series “Teaching the pet industry new tricks” visit twowest.com/specialseries.

Combining veterinary practices and diagnostic laboratory services, VCA Antech has emerged as one of America’s leading providers of pet health services.  The Brand Show connects with Dr. Alexis Nahama, Vice President of Marketing for VCA Antech to discuss the changing trends of pet owners.

Dr. Nahama… read more.