Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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Chief Anthropologist, Gavin Johnston will present: Increasing the Effectiveness of Ethnography in Shopper Insights Research: Or Understanding the Shopping Primate.
The QRCA Annual Conference ( http://www.qrca.org ) is an association of consultants involved in the design and implementation of qualitative research, focus groups, in-depth interviews, in-context and observational research, and more.read more.