About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Entries Tagged: Retail Experience

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At Two West, we believe retailer’s should consider shopper’s cultural and behavioral motivations when creating a retail experience optimized for the season.
May 19, 2011
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blog : seasonal planning

Planning for holiday: Is your retail experience in season?

The seasonal nature of shopping always presents a multitude of problems for retailers. The back-to-school season (not to mention the fall and winter holidays) are still months away but for retailers planning what to stock, how to display it and how to get shoppers engaged, it’s just around the corner. Shoppers are looking for ways to save money – but it’s important to remember that they see seasonal shopping as more than simply buying goods.

Like all shopping, it’s wrapped in cultural and behavioral practices that represent a host of emotions and beliefs. If costs and savings were the only factors considered, shoppers would buy exclusively… read more.

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At Two West, we believe merchandising based on behavior leads to legitimate purchases spurred by engagement.
Apr 28, 2011
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blog : Shopper Behavior

Creating legitimate impulse purchases: Oxymoron? We think not

We’ve been talking a lot lately about how to approach gender and shopper behaviors in retail. In earlier posts, IV Whitman concluded that we need to think about the “third gender” and Gavin Johnston reminded us that it’s not stereotypes – but context – that should drive retail marketing efforts. Just as there are various ways of thinking about the male shopper, there are equally various ways of approaching him. And, when done properly, brands can increase point of purchase… read more.

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Office Depot's focus on the customer experience has allowed them to engage and improve on not only multiple channels, but products and services as well.
Apr 21, 2011
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Tags Tag Image
podcast  retail experience  mobile shopping  shopping experience  channel integration  cross channel shopping  mobile commerce  office depot 

podcast : Channel Integration

Crossing channels with Office Depot

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2 min 7 sec

Download 3min MP3 | Download Full MP3 |Transcript

Cross-channel integration. It’s not a retail buzz term right now for nothing! It can be difficult to do correctly, especially with mobile becoming the fifth channel. One retailer who has mastered the one-stop-shop mentality across all channels is Office Depot.

Tune in to hear VP of Customer Marketing, Christine Buscarino share the focus of Office Depot’s cross-channel integration success and but how they differentiate themselves with a true one-stop-shop mentality.

Is… read more.

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GamerDoc believes if you target the average shopper, you'll have an average business.
Apr 7, 2011
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Tags Tag Image
podcast  retail experience  shopper experience  shopping experience  gaming  gamer doc  consumer trends 

podcast : Shopper Experience

Experience, the shopper’s #1 need

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2 min 11 sec

Download 3min MP3 | Download Full MP3 |Transcript

Pause the game! Newsflash in the retail world: It’s not about just fulfilling shopper needs anymore, it’s all about the experience and getting to know your shopper, the consumer and the influencer. When it comes to video game retailer GamerDoc, they know all three. GamerDoc President Jim Belanger says the typical gamer is misunderstood by other retailers. Tune in to hear Jim discuss how shopping is now an entertainment experience and how retailers can take cues from their shoppers to achieve true engagement.

read more.

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For real-time insights and trends from Global Shop check out The Brand Show's twitter feed.
Mar 30, 2011
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blog  retail experience  globalshop  shopper experience  visual merchandising  office max 

blog : Road Show

GlobalShop, Day 2

Experience is the new location.
Visual Merchandising with Charles Luckenbill of OfficeMax

Possibly the most interesting discussion from day two of Global Shop was with Charles Luckenbill, Vice President of Visual Merchandising for OfficeMax.

In a retail world where shoppers and brands are managing experiences with brick- and-mortar, click-and-mortar and all social and mobile points in between, the mantra “location, location, location” has been replaced by “experience, experience, experience.” After… read more.

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For real-time insights and trends from Global Shop check out The Brand Show's twitter feed.
Mar 29, 2011
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Tags Tag Image
blog  road show  retail experience  globalshop  local marketing  shopper experience  gabrielle rosi  whole foods market 

blog : Road show

GlobalShop, Day 1

For a conference called Global Shop, it was refreshing to learn about a brand whose focus is on local marketing and local experiences.

Gabrielle Rosi, Senior Design Coordinator of Whole Foods Market, utilizes three seemingly simple yet hard to pull-off values to design the Whole Foods Market stores to create shopper experiences unique to each location.

According… read more.

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At Two West, we believe digital within retail is critical, but that certainly doesn’t mean it has to become less human.
Feb 25, 2011
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blog  retail  retail experience  retail innovation  digital  ethan whitehill  iretail  digital in retail  irobot 

blog : Digital in Retail

I, Retail: Three laws to protect customer experience from digital domination

Earlier this month, TV quiz show Jeopardy featured two former champions playing against a computer named Watson. While the story of man versus machine is as old as John Henry and the Industrial Age, the ending was a new one. In a Terminator-style twist, the machine dominated the humans.

What, as retail marketers, can we learn from this demonstration of silicon superiority? For starters, Watson is a wake-up call to anyone who may still have a “wait-and-see” attitude toward technology. Sophisticated digital retail experiences aren’t ten years away—they’re right here, right now.

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Feb 24, 2011
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blog  road show  retail experience  digital signage  retail innovation  digital signage expo  retail trends  jose avalos  intel  video 

blog : Road Show

Intel GM Jose Avalos at Digital Signage Expo 2011

The Brand Show caught up with Digital Signage Expo 2011 keynote speaker and Intel general manager, Jose Avalos. In this video, Mr. Avalos discusses Intel’s retail vision, the role of mobile in retail and the impact of the transition from 3G to 4G.

- I.V. Whitman, contributor for The Brand Show and brand strategist at Two West, Inc.

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